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Amazon: ‘Customers Vote’ Promotion

I received a somewhat interesting email from Amazon — from all of their unwanted email they send.  It is titled: My Name: Vote for Our Most Ridiculous Deals.  I clicked, taking me to a landing page where, from what I gather, you vote on products you’d like to buy then “race” back later, if you are randomly selected, to buy the the winning product.  Amazon explains:

Welcome to Amazon Customers Vote 2008, your chance to compete for our most ridiculous deals of the season. The products that get the most votes in each of six rounds will be offered at ridiculous deal prices, and the runners-up will also be offered at slightly smaller discounts. (But they’ll still be sweet deals.)

* Step 1: Vote.
Browse our six rounds of great products, and vote for the ones you’d like to buy at an amazing discount.
* Step 2: Check E-mail.
Check your e-mail the day before each buying round to see if you’ve been randomly selected to participate in the race to buy.
* Step 3: Go!
If selected, make sure you come back and log-in early on race day. We will have many more participants than deals, so the race is on. Good luck!

Keep in mind:

* You may vote in all six rounds on the same day if you like.
* The day before each buying round, you will be notified by e-mail if you’ve been selected to participate in the race to buy. You may also return to this page to find out whether you were selected.
* Customers Vote is a race. If you’re randomly selected to participate in the race to buy, you still need to check what time the buying starts for each deal that round and log-in early, as we expect to have many more people participating than we have deals available.
* If selected, you may choose to purchase any or all of the items for that round, not just the product you voted for, as long as supplies are available.

Never encountered a promotion of this kind.  Curious how well it does.