September 20, 2010 – 4:36 pm
Part 1 of “The dreaded ‘Idea’” spouts freely new notions concerning Twitter and iPhone/iPod Apps & iOS along with a short treatise-like rant on ideas.
Media
- Monetizing great content stuck on crusty websites
An opportunity exsists for acquiring old, but authoritative content that ranks good. This written treasure is often buried on neglected websites. There’s plenty of great information hiding on pages two, three and four of Search Engine Result Pages (SERPs) that could be providing more benefit.
Some would just offer to buy the whole site and domain outright. But dealing with some of these codgers is tough. They’re often sentimentally attached and want far too much money. And trying to strike these deals is a time suck.
Why not go after smaller slices of the pie? Go after the valuable content and leave the relics and ruins of entire sites designed in 1998 to Gramps.
A service company could “crawl” (old) websites for good, well ranking content. Offer to buy (the rights for) it. Both buyer and seller sign a (mostly pre-formatted, pre-made) contract and payment is rendered.
The purchased content “goes to work” for the benefit of the buyer and will hopefully reach a wider, improved audience. Value for all involved.
Doing this manually wouldn’t be worth it. Either an automated program could seek out the content, or go the other route and get content holders and publisher to come to your site and sell good articles to you. Some sort of valuation system and/or algorithm would be ideal to kill the many man-hours of sifting through content to determine worth.
The great video programming on Cable and Satellite TV comes with commercials and it’s expensive. The Internet offers way more video entertainment options than Cable, but herding all the sprawling internet video is often difficult and time consuming.
The move is on now to make traditional TV more Internet interactive-like while the Internet players — like Apple TV, Boxee.net, Google TV – continue with vast menu systems.
I say go the reverse direction. I want to fire up an Internet video channel that’s just like an old TV station. Hit play and walk away. That’s it. No sign up, no account. Instant, continuous Internet Boob Tube with zero interaction.
Unless you want interaction. (Stop reading here if you’re already sold, but it’s not likely because viewers will probably want some control. Some other stuff to do.)
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